Vitality client engagement
If your Vitality clients get engaged with Vitality’s healthy lifestyle rewards, they will be happier with their policy.
You will have happy clients, they will be healthier and your persistency will go up. It’s a win-win situation.

TIPS FROM THE TOP: emails & MATERIALS to send to clients
Here we have tips from our top performers about how they interact with their clients. Follow the leaders!
EMAIL TO SEND AFTER THE 1st AND 2nd APPOINTMENTS
Alan Palmer and Dolly Bright send out the following after they have done the 1st appointment (f.k.a SCOOP) and 2nd appointment (f.k.a CARRYBACK).
- Personalised email – click here to download sample email
- Discounts and Rewards with Vitality Life Brochure
- Getting Started with Vitality Brochure
- Why Vitality Life Serious Illness Cover Brochure
- Income Protection Brochure
- Personalised ESD/quote for each client
- A few things listed in the email are:
- Journey to Platinum (See video at bottom of page)
- Making the Most of Vitality
- Video to send PMI clients: Managing Your Healthcare with Care Hub
- Life Insurance to Help You Enjoy a Longer Life
- How Vitality Can Protect Your Future
INDEXATION EMAIL
Barbara Anderson-Stewart reminds her clients, before their policy anniversary, that indexation is about to kick in and gives them options.
- Personalised email – click here to see sample
- The link in the email goes to the Getting Started with Vitality video
VITALITY NEWSLETTER FOR REPS
- Issue 03, October 2024
- Issue 04, January 2025
- Issue 05, April 2025
- Issue 06, July 2025
- Issue 07, September 2025
- Issue 08, December 2025
- Issue 09, March 2026
- Issue 10, June 2026
- Issue 11, September 2026
VITALITY email signature
We are proud to announce that at the recent 2023/24 Vitality Exclusive Associate Awards Conference, Genistar received:
Premier Firm of the Year
Life Firm of the Year
You can download the email signature banner here. Add this to your email signature for authenticity.
VITALITY courses
- SIC and Income Protection Training | November 5th 2026
- Compliance & Quality | March 9th 2026
- Why Vitality | April 7th 2026
- Licensing Session | April 21st 2026
- Building a Plan | May 12th 2026
- Licensing Session 2 | May 26th 2026
- Quality & Compliance | June 9th 2026
- Licensing Session 3 | June 23rd 2026
- Licensing Session 4 | July 8th 2026
- Making The Most Of Vitality | July 15th 2026
- Licensing Session 5 | July 22nd 2026
- Licensing Session 6 | August 5th 2026
- Building a Plan | August 12th 2026
- Licensing Session 7 | August 19th 2026
- Licensing Session 8 | September 2nd 2026
vitality product materials
Vitality Contact with Clients & Phishing Scams
Help your clients understand what to expect from Vitality and how to avoid scams and phishing.
ARTICLES ABOUT AVOIDING SCAMS
We have several articles on our Genistar.co.uk website about avoiding scams. Feel free to refer your clients to any of these articles or add a link into your correspondence with them:
- How to Spot and Avoid Scams
- Avoiding Scams: Don’t Take the Bait
- Scam Proof Your Life
- AI Driven Scams
WHY AND WHEN VITALITY MAY CALL YOUR CLIENT
Make sure your clients understand what Vitality will do and what they WON’T do. Click the title to download.
VITALITY CONTACT SHEET
On this sheet, you’ll find the latest contact details for the Vitality Head Office team.
REPRESENTATIVE RESPONSIBILITY: SAFEGUARD YOUR BUSINESS
You have a responsibility to protect your business and your clients. Click the title to download.
SCRIPT FOR 2nd APPOINTMENT
Please share this information with your clients during your appointment (especially the second appointment), and also send it in a followup email after the appointment. Click the title to download.
FOLLOWUP EMAIL
This is a template email that you can send your clients after the second appointment. It’s a good idea to touch base with your clients to confirm what they should expect from Vitality, and to warn them about phishing scam calls. Click the title to download.
Vitality Materials for ClientS
VITALITY BROCHURES
For Individuals
- A Guide to Personal Healthcare Brochure
- Discounts and Rewards with Vitality Life
- Why Vitality Life Serious Illness Cover
- Income Protection
- Client Guide to Trusts
- Guide to Complete Trusts
- Income Protection Public Sector Employees
- Earnings Guarantee Sales Aid
- Vitality Pink Sales Aid
- Why Private Medical Insurance?
For Businesses
Vitality EVENTS for ClientS
Vitality hosts many events that can help your clients get engaged. These are also listed on the Events page calendar.
WELLBEING EVENTS
Vitality Wellbeing Calendar 2025

MAKING THE MOST OF VITALITY
tHE vITALITY JOURNEY
USEFUL VITALITY VIDEOS FOR CLIENTS
To get a link to any of the below videos, simply right click on the video, then select ‘copy video url’.
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HOW YOUR VITALITY STATUS WORKS
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HOW OUR PREMIUMS WORK – PMI RENEWAL ABC PRICING
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